CONTROVERSIES IN MARKETING: ANALYSIS OF POLARIZING CAMPAIGNS AND THEIR IMPACT ON SOCIETY

dc.contributor.author	Rodríguez Romero, Lucía
dc.date.accessioned	2024-04-23T00:00:22Z
dc.date.available	2024-04-23T00:00:22Z
dc.date.issued	2024-04-17
dc.identifier.uri	https://hdl.handle.net/10115/32500
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Esther Alicia González Arnedo
dc.description.abstract	How controversial advertising campaigns influence consumer perceptions and behaviors. Critical analysis of controversial advertising strategies employed by various brands and their impact on public opinion, ethics, and corporate social responsibility is also involved. The study examines specific cases of polarizing campaigns, their societal repercussions, and how companies can effectively manage these controversies to uphold their reputation and consumer trust.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	marketing controversies
dc.subject	polarizing campaigns
dc.subject	consumer perceptions
dc.subject	brand reputation
dc.subject	corporate social responsibility
dc.subject	ethics
dc.subject	social impacts
dc.title	CONTROVERSIES IN MARKETING: ANALYSIS OF POLARIZING CAMPAIGNS AND THEIR IMPACT ON SOCIETY
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess