CONSUMER BEHAVIOUR DEPENDING ON GENDER IN CHANEL
Abstract
Thesis on Gender-related consumer behaviour in the luxurious enterprise Chanel where I researched about consumers and their reactions towards the brand and luxury fashion. I set four objectives which had to solve and understand the data I collected making a conclusion about this project. I personally enjoyed researching about this topic since is the sector a want to focus on my professional career. Moreover, I am actually being specialised on communication of the fashion and luxury sector being this thesis useful for my future studies and development.
Description
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte
Collections
- Trabajos Fin de Grado [3712]
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